Our Mission

The objective of the Amsterdam Behavioral Insights Lab (ABIL) is to create effective and lasting solutions to behavioral challenges. Firmly embedded in the University of Amsterdam’s faculty of Social and Behavioral Sciences, the ABIL team develops, tests, and implements behavior change solutions that are built on an evidence-based understanding of human behavior and decision-making. In doing so, we work closely with partners from government and industry to enable effective translation of science-based behavioral insights to address societal challenges.